Chủ Nhật, 9 tháng 3, 2014

Tài liệu dạng slides về các môn marketing, sales, hành vi tổ chức, quản trị tổ chức, quản trị chiến lược

8/25/2008
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INSTITUTE OF ACCOUNTING AND BUSINESS MANAGEMENT
ORGANIZATIONAL
BEHAVIOR
Luu Nhat Huy, MBA
Organizational Behavior – Luu Nhat Huy
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 “The quality of your life is the quality of your
communication. (with yourself as well as with
others).”
Anthony Robbins
8/25/2008
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Organizational Behavior – Luu Nhat Huy
WHAT IS COMMUNICATION?
Sender
(Encodes)
Receiver
(Decodes)
Medium
Feedback
Noise
Message Message
Organizational Behavior – Luu Nhat Huy
NON-VERBAL COMMUNICATION
 Types of non-verbal communication
 Kinesics (body languages)
 Dressing, posture, body movement,…
 Para-language (voice)
 Tone, speed, loudness,…
 Environment
 Design, light, color,…
 Chronemics
 Usage and interpretation of time
 Proxemics (communication distance)
 Close (15-45cm), personal (45-120cm), social (1.2-
3.5m), public (over 3.5m)
 Haptics (touch)
 Handshake, kiss,…
 Look at the examples
 Hand gesture
 Body, eyes movement
8/25/2008
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Organizational Behavior – Luu Nhat Huy
TYPES OF MEDIA
 Oral communication
 Pros: visual image, immediate
feedback,…
 Cons: less preparation, weak evidence,
mem loss,…
 Written communication
 Pros: info intensity, evidence,…
 Cons: long documents, time for reading,
non-verbal factors,…
 Electronic communication
 Pros: fast, mass, cheap,…
 Cons: risk of wrong rcpt, virtual
emotions,…
 Mix communication
Organizational Behavior – Luu Nhat Huy
HOW WE PERCEIVE THINGS?
Theo khuôn
mẫu
(stereotyping)
Có chọn lọc
(selective)
Giả định
tương tự
(projection)
Theo kỳ vọng
(expectation)
Theo sở thích
(interests)
Ex: stereotyping
8/25/2008
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Organizational Behavior – Luu Nhat Huy
Body
language
55%
Tone of
voice
38%
Words
7%
WHY COMMUNICATION FAILS?
 Information overload
 Amount, complexity, speed, difficulty
 Lack of trust or credibility
 Broken trust
 Questioning knowledge base
 Lack of time
 Presenter/audience are too hurry
 Filtering
 Favorable info, not true info
 Emotions
 Less non-verbal communication
Organizational Behavior – Luu Nhat Huy
WHY COMMUNICATION FAILS?
 Most frequently and ugly habit
WHEN YOU ARE
NOT LISTENING
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Organizational Behavior – Luu Nhat Huy
CONVEYING MESSAGES
 Styles of communications
Aggressive: blaming,
dominating, being pushy…
Passive: avoiding, whisper,
crying, “yes, yes”…
Assertive: firm about yr
needs & insist on others’
needs
Organizational Behavior – Luu Nhat Huy
IBS
cour
se –
Luu
Nhat
Huy
CONVEYING MESSAGES
Assertive
communication
Fairness
Honesty
Tact/sensitivity
Directness
= speak up your rights
and take into account the
rights and feelings of
others
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Organizational Behavior – Luu Nhat Huy
CONVEYING MESSAGES
 How to send messages effectively?
 Clear and direct message
 Adequate information intensity
 Use and care about non-verbal
languages
 Consider your audience
 Use varying communication techniques
 Self-monitoring
 Encourage feedbacks
 Check for understanding
 Be supportive
Organizational Behavior – Luu Nhat Huy
10 THINGS PEOPLE ARE AFRAID OF THE MOST…
 1. Talking in front of the crowd
 . . . . . . . . . . . . . . . .
 2. Height
 3. Insects
 4. Financial troubles
 5. Deep water
 6. Illness
 7. Death
 8. Flying
 9. Loneliness
 10. Dog
8/25/2008
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Organizational Behavior – Luu Nhat Huy
 “Skill in the art of communication is
crucial to a leader's success. He can
accomplish nothing unless he can
communicate effectively.”
Norman Allen
Organizational Behavior – Luu Nhat Huy
PRACTICE NOW
 Topic
“WHAT IS SUCCESS?”
 8 mins to go
8/25/2008
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Organizational Behavior – Luu Nhat Huy
4 BASIC FACTORS
Audience
Environment
Presentation notes
Presenter
Organizational Behavior – Luu Nhat Huy
STEP 1: BEFORE A PRESENTATION
 Check the audience
 Prepare slides
 Decide clothing
 Prepare for high notes
 Guess the questions
 Practice, but not too much
 Relax
8/25/2008
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Organizational Behavior – Luu Nhat Huy
STEP 2: IN A PRESENTATION
 Elevator pitch
 Famous quotes, shocking images…
 Announce the agenda
 Bring out main ideas and purpose
 Maintain 2 way communications
 Make fun
 Use techniques
 Have a profound ending
Organizational Behavior – Luu Nhat Huy
STEP 3: AFTER PRESENTATION
 Assessment
 Look for feedbacks
 Use Evaluation forms
 Follow-up
 Thank you letter
 Supplemental docs
8/25/2008
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Organizational Behavior – Luu Nhat Huy
HOW TO PREPARE FOR A PRESENTATION?
Organizational Behavior – Luu Nhat Huy
4 STEPS TO SUCCESS
 1: Introduction
 2: Agenda
 3: Main passage
 4: Summary
8/25/2008
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Organizational Behavior – Luu Nhat Huy
STEP 1: INTRODUCTION
1-2 sentence, or 60 secs
Highlight the main topic
Set up your viewpoint
INTRODUCTION
RATIONALE
PURPOSE
SUGGESTION
Organizational Behavior – Luu Nhat Huy
STEP 2: AGENDA
Let the audience know how many
topics to be discussed
Prioritize them!
AGENDA
Topic 1
Topic 2
Topic 3
8/25/2008
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Organizational Behavior – Luu Nhat Huy
STEP 3: MAIN PASSAGE
Dig in the main topics, use support
materials
80 - 90% total time
Main passage
Idea 1
A.
B.
Idea 2
A.
B.
Idea 3
A.
B.
Organizational Behavior – Luu Nhat Huy
STEP 4: SUMMARY
Summary
Reinforce purposes
Recap content
Recap suggestions
8/25/2008
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Organizational Behavior – Luu Nhat Huy
LOGIC
 Start with the most important
things or else
 Allocate more time for more
important things
A
B
C
D
Organizational Behavior – Luu Nhat Huy
SUPPORT MATERIALS
 Graphical display
 Images
 Video clip
 etc
New Traffic Signs
I was riding when I saw a We fooled around until she was ready
my bicycle woman lying down.
First she opened Then the other. I put it in. She complemented me
one leg. on my size

and weight. After a lot of we tried different and speeds.
coming and going styles
When I reached the she shouted She said she My excitement died.
point of no return, “STOP!” wasn’t on the Pill.
Nine months later I was a father. My world collapsed. I now walk.
she phoned from
the hospital.
8/25/2008
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Organizational Behavior – Luu Nhat Huy
NEVER DO THIS
 Lập đề án thiết lập HTTT: xây dựng mục tiêu, phạm vi dự án, xác định các nguồn
lực cần thiết, hình thành các bài toán có thứ tự ưu tiên, hình thành hệ thống chỉ
tiêu đánh giá định lượng - trong đó bao gồm phân tích chi phí, so sánh công nghệ
và đưa ra lộ trình triển khai cho từng giai đoạn.
 Đề án xác định chi tiết các giai đoạn phát triển ứng dụng, bao gồm:
 Giai đoạn 1: chuẩn hóa cấu hình, kiến trúc chung của hệ thống, chính sách quản lý
và chia sẻ hạ tầng mạng, các chính sách thông tin.
 Giai đoạn 2: chuẩn hóa các kênh truyền thông cơ sở bao gồm hệ thống email, hệ
thống web-based (intranet/extranet/internet) và hệ thống báo cáo online.
 Giai đoạn 3: áp dụng hệ thống ERP với các thành phần cơ bản bao gồm:
Financial/Accounting, Purchasing, Inventory, Human resources, Marketing
information system, Business intelligent data, Strategic management record.
 Các đề nghị phải phục vụ cho việc xây dựng mô hình hướng dịch vụ theo các
nguyên tắc: đơn giản, chuẩn hóa, có các thành phần (modules) mềm dẻo và được
tích hợp chặt chẽ.
Organizational Behavior – Luu Nhat Huy
OR THIS…
Total Annual Sales
All Branches since 1945
12345678 9259259 11574073 8680555 10850694 8138020 10172525 7629394
15432098 11574073 14467591 10850694 13563367 10172525 12715657 9536742
12037036 9027777 11284721 8463541 10579426 7934570 9918212 7438659
15046295 11284721 14105902 10579426 13224283 9918212 12397765 9298324
11736110 8802083 11002603 8251952 10314941 7736205 9670257 7252693
14670138 11002603 13753254 10314941 12893676 9670257 12087821 9065866
11442707 8582031 10727538 8045654 10057067 7542800 9428500 7071375
14303384 10727538 13409423 10057067 12571334 9428500 11785625 8839219
11156640 8367480 10459350 7844512 9805640 7354230 9192788 6894591
13945800 10459350 13074187 9805640 12257050 9192788 11490985 8618239
10877724 8158293 10197866 7648399 9560499 7170375 8962968 6722226
13597155 10197866 12747332 9560499 11950624 8962968 11203710 8402783
10605781 7954335 9942919 7457190 9321487 6991115 8738894 6554170
13597155 10197866 12747332 9560499 11950624 8962968 11203710 8402783
10605781 7954335 9942919 7457190 9321487 6991115 8738894 6554170
13597155 10197866 12747332 9560499 11950624 8962968 11203710 8402783
10605781 7954335 9942919 7457190 9321487 6991115 8738894 6554170
13597155 10197866 12747332 9560499 11950624 8962968 11203710 8402783
10605781 7954335 9942919 7457190 9321487 6991115 8738894 6554170

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